About Sherry Liang
My name is Sherry, or Shirui (Shi-Ray) Liang (Lee-ung), written as 梁诗睿 in Chinese. I grew up in Guangzhou, China, and later went to California to study at UC Santa Barbara, where I earned a B.S. in Biochemistry and a B.A. in Art. That unusual mix of science and creativity shaped how I think today - curious, analytical, and always designing with intention and for real and measurable impact.
After discovering my passion for user experience, I continued my studies in product design at Carnegie Mellon University. Since then, I’ve moved fully into the world of UX with a strong focus on web experience, digital storytelling, and marketing-driven design.
I’ve worked in both agency and in-house environments across higher education, healthcare, e-commerce, and more - building digital experiences that are intuitive, impactful, and grounded in real user and business needs. I thrive where design, strategy, and problem-solving meet, and I’m always looking for meaningful ways to connect people with the information and experiences they care about.
More About Sherry
I love lonely sports
I find myself have strong preference for sports that play alone - especially those that require balance, coordination, and flow. I’m a consistent runner and skater, and I also love rock climbing and skiing. These “lonely sports” give me space to reflect, relax, and reset.
Crocheting has been taking a big part of my free time. I mostly make toys, blankets, scarves, and hats, and I love working on them while watching true-crime documentaries. I often sell my finished pieces to local stores or online.
Crocheting is my ‘side-job’
I love cooking. I enjoy learning new dishes from online recipes and experimenting with my own creations. I wouldn’t say I’m an amazing cook yet, but that doesn’t stop me from dreaming of becoming a chef one day. And yes, I watch a lot of MasterChef.
I have a chief dream on the side
Sherry’s Approach to Design
I believe systems create efficiency, but I also believe in breaking out of them when it matters.
I like and I am used to building templates, standardized approaches, and systematic frameworks that make work more efficient and consistent. These structures help me translate one success into the next and maintain a high level of quality. This has proved to be effective in translating one success onto the other. But I also remind myself not to become confined by the systems I create. Design thrives on curiosity, intuition, and moments of spontaneity.
I use data whenever it can make the work better.
While not every part of design can be quantified, I rely on data whenever it’s relevant and available. Data is a universal language: one that helps align stakeholders, demonstrate effectiveness, and highlight opportunities for improvement. I use existing insights to guide my decisions, and I’m always looking for new data to collect so future design choices can be even more informed.
I advocate for asking the right questions before jumping into solutions.
In every environment I’ve worked in, tasks and requests come quickly. It's easy to react and start “doing” right away. But I’ve learned that the most important step is pausing to ask the right questions and uncover the real problem. Often, the issue that needs solving is different from the one initially presented. Taking time to clarify the problem leads to more meaningful, effective solutions.